KINGFISHER BLUE Kingfisher, India’s largest selling beer, brings a new zing to the beer industry - Kingfisher Blue! It’s a young & sporty brand in the premium beer space, that’s sure to thrill the adventurous young and those who seek something extra from life.

Kingfisher for decades has been the brand that has captured the consumers’ imagination and has now added another premium beer to its portfolio. The promise of Kingfisher of bringing in the good times to life resonates with this latest brand KINGFISHER BLUE. With a truly distinct and absolutely refreshing taste, Blue is brewed to thrill.

The brand’s core target group is the young male population of the country. Kingfisher Blue occupies a distinct imagery of adventure sports and meets the aspirations of those consumers whose idea of fun and liberation is indulging in high adrenaline rush activities. Stylish and sporty, self assured, ambitious, confident, who don’t fear making those out-of-the-line choices, crave for fresh experiences like BLUE and its association with adventure sports.

With under 6% alcohol and easy drinkability Kingfisher Blue gives the extra drive with a soothing after taste. The new fresh, crisp, golden sparkling premium beer with a clear texture is sure to be a favorite amongst the youth.

Kingfisher Blue has an attractive packaging with a premium metalized blue color labels and cans. It is available in 4 SKUs- 650ml & 330ml bottles and 500ml & 330 ml cans. The brand has been launched in key markets like Karnataka, Pondicherry, Maharashtra, Mumbai, Delhi ,Rajasthan, Haryana, Kolkata and will soon be a national brand.

With Blue, Kingfisher is expected to further strengthen its position as the dominating force that it is perceived to be – the undisputed leader!